Canine Hospitality Consulting
We Help The World's Best Hotels Get Dog Friendly Right
Strategy, standards, training and marketing for hotels, groups and brands, so the guests who travel with their dogs choose you, stay longer and come back.
Rome Cavalieri, Italy
Allowed was never the same as welcome.
The Opportunity
Make The Guest With A Dog Your Best Guest
Most guests who travel with their dogs have been allowed into a hotel and made to feel like a problem: a fee nobody mentioned, a weight limit that ruled the dog out, a bar she could not sit in. The hotels that get it right are few, and their guests notice, come back and stay longer.
We have graded more than 3,000 hotels in 56 countries, so we know exactly what those hotels do differently: the bowl, the bar, the walk, the sitter, the dog greeted by name. Our work is to help you do the same, and to make it pay.
See The Opportunity
Who We Help
Whichever Seat You Sit In
The guest with a dog looks different from the owner's chair, the group office, the brand team, the general manager's lobby and the marketing desk. There is a page for each.
Independent Hotels
You know you are the best dog friendly hotel in your market, and you cannot yet prove it.
For Independent HotelsHotel Groups
Your portfolio runs from excellent to embarrassing, and the guest blames the group.
For Hotel GroupsHotel Brands
You own the promise but not the hotels, and one franchisee's weight limit is on your name.
For Hotel BrandsGeneral Managers
You want to know what this asks of your team on Monday, and how you will know it worked.
For General ManagersHotel Marketers
You need something true to say, a moment to say it, and a budget line your owner will sign.
For Hotel MarketersServices
Know Where You Stand, Get The Details Right, Sell It And Scale It
Every engagement starts from an independent measure of what your guests are actually told. The standard is the floor; everything above it is shaped around your hotel.
Know Where You Stand
Hear what your guests are actually told, scored with the evidence quoted, with intelligence on the hotels you compete with.
Get The Details Right
The bowl and the bed, the dog menu, the walk and the sitter arranged rather than recommended, and a team that gives the same answer on every shift.
Sell It And Scale It
Price the welcome and say what it buys, launch the grade, and hold one standard across a portfolio.
The Commercial Case
Dog Friendly Is A Revenue Line
Guests who travel with their dogs fill rooms that would sit empty, pay a measured premium for the right hotel, and eat and drink where their dog is welcome. Our published revenue model shows what that is worth, and you can run it on your own rooms, rate and occupancy.
Run Your NumbersWhy Roch
The Only Hotel Consultancy With The Grades To Prove It
Our advice rests on the Roch Dog Friendly Standard, the published, graded standard for dog friendly hotels. Certification under it is free for every hotel and the grade cannot be bought, so nothing we sell moves a grade. Behind the standard sit the assessments, Kali, our AI canine concierge, and the research every figure on this site comes from. A data driven consultancy with heart, and a love of dogs.
3,000+
Hotels assessed against one published standard
Roch Dog Assessment
56
Countries, one set of criteria in all of them
Roch Dog Assessment
70+
Data points scored for every hotel, from the policy to the bar
Roch Dog Friendly Standard
The hotels we work with include the highest scoring dog friendly hotel we have ever recorded.
Meet Our CustomersBegin
Talk To Us About Your Hotel
Tell us which property you run and what you want it to be for the guest with a dog. We will tell you, plainly, where we would start.
Talk To Us About Your Hotel