Services

Hospitality Consulting Services For Dog Friendly Hotels

Fixed-scope engagements for a hotel that wants to get it right once, and partnerships that hold an estate to standard year after year. All of it is built on the Roch Dog Friendly Standard and more than 3,000 hotel assessments, and nothing we sell moves a grade.

Know Where You Stand

Hear What Your Guests Are Told, Then Earn The Grade

An independent measure first, with the evidence quoted, so the plan is built on what is true rather than on what the policy says.

Mystery Shopper Audit

General managers, brand standards & franchise compliance

Engagement
4 to 6 weeks
Deliverable
Scored audit report

We ask your hotel what a guest with a dog asks, through the channels real guests use, and we write down what we are told. The answers are scored against the standard with the evidence quoted, and set against the hotels you actually compete with. Most of the first changes cost nothing; they are decisions, not capital.

  • An anonymous enquiry through the channels real guests use
  • A scorecard against the standard with the evidence quoted
  • Competitive intelligence and benchmarking against your competitive set, so you can outcompete it
  • A debrief with your heads of department and a prioritised list of changes
Who does the work.
Our assessors make the enquiry and score it. We run the debrief with you and your heads of department. Your team makes the changes.
How it is measured.
The scorecard itself, with every point tied to a quoted answer, and the prioritised list. Commissioning an audit never affects your grade.
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Certification Advisory

General managers & owner-operators

Engagement
6 to 12 weeks
Deliverable
Certified re-score

Take a hotel from C to A. We assess your property against the standard, map every gap, and work beside you through remediation to a certified re-score. The largest moves usually come from the fee, the weight limit and which spaces the dog can enter.

  • A gap analysis against every data point in the standard
  • A remediation plan sequenced by revenue impact
  • Implementation support drawn from The Canine Hospitality Playbook
  • A certified re-assessment and published grade
Who does the work.
Our assessors run the gap analysis, we write the plan with you, your team implements it with our support.
How it is measured.
The re-assessment at the end, so the result is a published grade rather than an assertion. Certification is free and nothing we sell moves a grade.
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Get The Details Right

Get It Right, Then Make It Hold On Every Shift

The welcome, from the booking to the bar, delivered the same way on every shift and in every language.

Operational Design

Operations, F&B & brand directors

Engagement
8 to 16 weeks
Deliverable
The welcome, designed

Design the welcome for a property that wants to go beyond the floor: the bowl and the bed, the dog menu, the walk, the sitter and the groomer arranged rather than recommended, and the shared spaces zoned so every guest is comfortable.

  • The amenity programme and vendor selection, sized to your rooms and laundry
  • A dog menu developed with your F&B team and made safe
  • Walking, sitting, grooming and vet partners, documented and bookable
  • The staff playbook, signage and in-room collateral
Who does the work.
We design it with your operations, F&B and brand teams. Vendors are yours to choose; we help select them and we never supply them.
How it is measured.
The written programme your team can run, and the grade at reassessment, where amenities, access and arranged services weigh heavily.
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Staff Training

General managers, HR & heads of department

Engagement
Ongoing, for as long as the team changes
Deliverable
A trained team, with a certificate for the property

Kali, our AI canine concierge, trains your team in the standard and in your own property, each role in its own language, on the shift it works. Live sessions and executive workshops from us on top where an engagement warrants it.

  • Role-based training for every department
  • Delivered by Kali in every major language, on every shift
  • A certificate for the property when the team is trained
  • Live sessions and executive workshops where needed
Who does the work.
Kali delivers the training and checks that each module has landed. We run the live sessions and workshops. Your heads of department own the follow-through.
How it is measured.
The certificate for the property, and the same correct answer on every shift, which is exactly what an assessment tests. Kali teaches principles and best practice, never legal or veterinary rulings.
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Sell It And Scale It

Price It, Say It, Roll It Out

The commercial case, the material that carries it, and one standard across a portfolio.

Pet Fees & Commercial Strategy

Chief commercial officers, CMOs & revenue directors

Engagement
6 to 10 weeks
Deliverable
Positioning and rate architecture

Price the welcome, and say what it buys. Guests who travel with their dogs pay premium rates when the welcome justifies it; they do not pay deterrent fees for a room and nothing else. We hold the fee, in each hotel's own words, for every hotel we rank, so you see what your competitive set charges and offers.

  • Positioning and the language you lead with
  • Rate and fee strategy grounded in the fee evidence
  • Competitive intelligence on the fees in your market and what they buy
  • What the fee buys, named: the bowl, the bed, the bar, the walk
Who does the work.
We do the analysis with your commercial and revenue leads, and write the positioning and rate architecture with you.
How it is measured.
A fee and rate architecture you can state before booking, and the revenue model applied to your own property, labelled as a model.
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Content & Marketing

Marketing directors & general managers

Engagement
4 to 8 weeks
Deliverable
The plan and the material

The marketing plan for the guest with a dog and the material to run it, built on our data. We plan it and make it; your team runs it. We never run your media.

  • A plan for the guest with a dog, by channel and season
  • Your dog friendly page, dog menu and arrival materials
  • The launch of your grade: announcement, social posts and press angles
  • A and A+ hotels are considered for The Collection on merit, never for a fee
Who does the work.
We plan and write; your team or your agency runs it. No ad accounts, no SEO retainers, no funnels.
How it is measured.
The plan and the material delivered, every page checked against the standard so it never claims what an assessor would not find. We do not sell reach, so we do not measure in traffic.
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Group Programmes

SVPs Brand, Chief Brand & Commercial Officers

Engagement
6 to 18 months
Deliverable
Portfolio-wide rollout

Roll the standard across an estate. Across the portfolios we have assessed there is often a high degree of variance between hotels, even under one brand and one corporate policy, and closing it is where the largest revenue sits.

  • A brand standard for the guest with a dog
  • A rollout plan and a central training curriculum
  • Scorecards and multi-property benchmarking, with intelligence on the groups you compete with
  • Continuous assessment so the standard holds
Who does the work.
We assess every hotel and write the brand standard with your brand team. Kali trains each hotel's team. Your hotels implement; a trainer-of-trainer kit keeps the capability inside the group.
How it is measured.
Scorecards with each hotel's live grade, re-assessed continuously, so the portfolio picture is measured rather than reported.
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Guides

This Is For You If

  • You run a four or five star hotel, or a portfolio of them
  • You suspect the gap between your pet policy and your guest experience is costing you bookings
  • You want the guest with a dog as a measured revenue line, not a tolerated exception
  • You are prepared to change operations, not only marketing

It Is Not For You If

  • You want a badge without an assessment
  • You want to keep a $250 fee for an unchanged room
  • You want a campaign rather than a capability
  • You want an agency to run your ads. We plan and make the material; we never run media

Begin

Start With The Service That Fits

Most hotels start with the audit, most groups with a portfolio picture. Tell us about your property and we will say which we would start with, and why.

Talk To Us About Your Hotel