In Your Own Words
Your World
Your brand standards run to hundreds of items: the phone answered before the fourth ring, how long a guest waits at reception. None of them says what happens when the guest arrives with a dog, so each general manager decides, and the welcome varies more inside the brand than between brands.
The floor is a decision taken at brand level. Hilton has written a bed and bowls into the brand standard of more than 4,600 hotels across North America. A brand that decides what the dog gets, and checks it, can say so in every market.
Services
What We Do For You
Brand work is written to be passed or failed, then checked the way a guest checks it.
- Group Programmes
A brand standard for the guest with a dog, written against the Roch Dog Friendly Standard, with a trainer kit so the capability lives inside the brand, and continuous assessment so it holds.
- Mystery Shopper Audit
Compliance measured, not self-reported. We ask each hotel what a guest asks and quote the evidence, and we add competitive intelligence on the brands you compete with.
- Staff Training
Kali trains each role in its own language, on the shift it works, in every hotel that carries your name.
- Content & Marketing
What the brand gets to say once the standard holds, and the launch of its grades. We plan and make the material; your teams and agencies run it.
Done Well
What It Looks Like When Done Well
Any hotel carrying your name gives the same answer to the same question: which dogs, which spaces, what it costs, how many. The standard is written so a hotel can pass or fail it, and it is checked anonymously, the way a guest checks it. The brand can say what the dog gets and where the dog can go, and mean it everywhere.
Begin
Talk To Us About Your Brand Standard
Tell us what your standard says about dogs today, if anything, and which markets you need it to hold in.
Talk To Us About Your Brand Standard