How It Works
Six Minimum Requirements, More Than 70 Data Points
The standard evaluates policies, amenities, access and the guest experience, and every assessed hotel is graded from A+ to F. Underneath the grade sit six minimum requirements. A hotel that meets all six carries the designation Meets the Roch Dog Friendly Standard. A hotel that misses any one of them is capped at C, whatever else it offers.
Certification is free, no hotel can opt out, and no payment of any kind moves a grade. Hotels are reassessed, so a grade can rise and it can fall. The full standard is published at rochstandard.com.
- R1A written dog policy available before booking
- R2Bowls in the room
- R3At least one indoor shared space the dog may enter
- R4The dog fee disclosed
- R5A straight answer on whether a deposit applies
- R6A stated number of dogs per room
The Grades
A+ To F, Earned And Reassessed
A+
Exceptional, the top of the scale
A
Excellent
B
Strong
C
Adequate, or capped
D
Below the standard
F
Far below the standard
We Ask What A Guest Asks
We Score What Your Guests Actually Experience
Most hotels are assessed by anonymous guest enquiry, the way a guest with a dog would ask, and every answer is scored against documented criteria. The same criteria apply in all 56 countries we assess in.
A graded assessment replaces the phone call guests make because they no longer trust the label. Nothing we sell moves a grade: a hotel that hires us can still be graded C, and a hotel that never speaks to us is still assessed.
Read The Standard
Begin
Where Your Hotel Sits Is A Conversation
Tell us about your property and we will talk you through the scale, what moves a grade, and where we would start.
Talk To Us About Your Hotel