Pet Fees & Commercial Strategy

Hotel Pet Fees, And What A Dog Really Costs

We hold the fee, in each hotel's own words, for every hotel we rank. Here is what hotels charge, what a dog actually costs, and how to price the welcome so it earns rather than deters.

What Hotels Charge For Dogs

Across the hotels we rank, 87 percent charge for the dog and 13 percent let it stay free. The typical fee is about $50 a stay. In the United States it is $100, with $150 the single most common amount, and three American fees in four are charged once per stay. In Britain the typical fee is GBP 20 a night, in Canada about CAD 50 and in Italy about EUR 35. One hotel in six takes a deposit as well, and one in eight takes both a fee and a deposit before the guest has slept a night.

What A Dog Actually Costs A Hotel

The incremental cost of a dog in a room is $6 to $25 a stay in labour and product. In our survey of 120 housekeepers, fewer than one in twenty thought a dog added significant work. Published damage research puts the chance of any damage at all below one in ten, with an average repair of about $210. A fee well above that is a margin, and guests can tell.

What The Fee Should Buy

The median fee at an A grade hotel and at an F grade hotel is the same $50. What changes with quality is whether a hotel charges at all: among the hotels we grade A and A+ nearly three in ten let the dog stay free, and among F hotels one in thirty. The hotels charging more than $250 are less likely to put a bowl in the room than the hotels charging under $50. Price, in this category, signals nothing about the welcome. A fee a guest accepts is one amount, stated before booking, with something named behind it: the bowl, the bed, the bar, the walk.

Say The Fee Before The Booking

Since May 2025 the US Federal Trade Commission has required every mandatory fee to appear in the first price an American guest sees, Britain banned drip pricing in April 2025, and Australia passed its own ban in July 2026, so a pet fee discovered at the desk is now an exposure in every major market. This is general information, not legal advice; your own counsel decides how it applies to you.

How We Set The Commercial Strategy

  • Positioning architecture and language, including the case for leading with dog friendly
  • Rate and fee strategy: one amount, stated before booking, proportionate to what the dog gets
  • What the fee buys, named: the bowls, the bed, the bar, the walk, the sitter
  • The premium owners will pay for space and staffed services, built into the rate
  • Competitive intelligence on what the hotels you compete with charge and offer, drawn from the fee we hold for every hotel we rank
  • Channel mix and B2B partnerships, including animal charity programmes
  • Typical engagement: 6 to 10 weeks

Who Does The Work, And How It Is Measured

We do the analysis with your commercial and revenue leads and write the positioning and rate architecture with you. What you get is a fee and rate architecture you can state before booking, and the published revenue model applied to your own property, labelled as a model.

Questions

Asked And Answered

How much do hotels charge for pets?

Across the more than 3,000 hotels we have assessed, the typical pet fee is about $50 a stay. In the United States the typical fee is $100 and the most common is $150 per stay. In Britain it is about GBP 20 a night.

Why are hotel pet fees so high?

Mostly by anchoring: hotels charge what comparable hotels charge. The actual incremental cost of a dog is $6 to $25 a stay, and under $50 even with the expected cost of damage priced in.

Is a hotel pet fee legal?

A pet fee is lawful when it is disclosed properly. In the United States the FTC fee rule, in force since May 2025, requires mandatory fees to be included in the first price shown, and Britain and Australia now ban drip pricing. Take your own legal advice on how this applies to you.

Should our hotel charge a pet fee?

Nearly three in ten of the hotels we grade A and A+ let the dog stay free. If you charge, charge one amount, state it before booking, and be able to say what it pays for. The larger revenue opportunity is the guest, not the fee.

What is a fair pet fee for a hotel?

A fee of $6 to $25 recovers the cost. Anything above that should buy the dog something specific that the hotel can name, such as a bed, a walk or access to the bar.

Begin

Talk To Us About Your Fee

Tell us what you charge today, what the dog gets for it, and which hotels you compete with. We will tell you what we would change.

Talk To Us About Your Fee