Catch Both Words, Promise The Specific One
Your guests search with both phrases. In the United States pet friendly hotel is still the larger search, though it has lost nearly a fifth of its interest since 2022 while dog friendly hotel has grown; in Britain the dog term is already more than four times larger. So we write pages that are found on either word and then say exactly what a guest with a dog needs to know: which dogs, which spaces, what it costs and how many, answered before booking, in writing, the same whoever is on the desk.
What The Plan And The Material Cover
- A marketing plan for the guest with a dog, by channel and by season
- Your dog friendly page and pet policy page, written to be read and to be found
- Booking platform and listing copy that matches what the hotel actually provides
- The dog menu, arrival card and in-room guide
- The launch of your grade: the announcement, social posts and press angles
- Events and shareable moments: a terrace brunch for dogs, a portrait morning, a picnic hamper for the local walk
Proof Beats Adjectives
An independently assessed grade does what no adjective can. Your marketing should carry the grade, the six requirements you meet and the specifics behind them. Hotels graded A and A+ are also considered for The Collection, The Roch Society's features on the world's finest dog friendly hotels, on merit and never for a fee. What that proof is worth to a hotel is best said by one of our customers.
What We Will Not Do
We do not run your media. No ad accounts, no SEO retainers, no funnels and no promises of traffic. We are a standards body, and our value to you is that what we write is true and checked against the standard. We plan it and make it; your team, or your agency, runs it.
Who Does The Work, And How It Is Measured
We plan and write; your team or your agency runs it. The measure is the plan and the material delivered, every page checked against the standard so it never claims what an assessor would not find. We do not sell reach, so we do not measure in traffic.
Questions
Asked And Answered
How do I market a pet-friendly hotel?
Say exactly what a guest with a dog gets: which dogs are welcome, which spaces they can enter, what it costs and how many dogs per room, all before booking. Carry an independent grade as proof, build events and moments guests want to share, and make sure the page is found on both pet-friendly and dog friendly searches.
Should we say pet-friendly or dog friendly?
Use both so you are found, and lead with dog friendly so you are believed. Search interest has been moving from the pet term to the dog term in every mature English speaking market we have measured, and most hotels using pet-friendly accept only dogs.
Do you run ads or SEO for hotels?
No. We plan the marketing and make the material. Your team or your agency runs the media.
Can our hotel be featured in The Roch Society?
Hotels graded A and A+ are considered for The Collection on merit. Features are never sold and never part of a fee.
What should a hotel's dog friendly page include?
The welcome first, then what the dog gets, where the dog can go, the fee and deposit in one glance, how many dogs per room, the nearest walks and emergency vet, and the hotel's grade. Restrictions belong once, briefly, at the end.
Begin
Talk To Us About Your Launch
Tell us how your hotel presents itself to guests with dogs today and what you would like to be able to say. We will tell you what we would put on the page and how we would launch it.
Talk To Us About Your Launch